Who We Work With

We are known for guiding firm leaders through pivotal moments — navigating growth, leadership, and ownership transitions, evolving their practices, and shaping what’s next. Our relationships often span years, even decades, creating the trust and perspective to ask difficult questions, recognize what is changing, develop strategies, and provide insight that leads to direction and action.

Representative Clients

Gehry Partners
HOK – Hellmuth Obata & Kassabaum
Safdie Architects
Spillis Candela & Partners (now AECOM)
EHDD Architects
NBBJ
Ellerbe Becket (now AECOM)
AECOM
Tsao & McKown
EskewDumezRipple
Hornberger + Worstell
Civitas, Inc.
Perkins & Will
Morphosis
RMW architecture & interiors
Shah Kawasaki Architects
CannonDesign (California)
Cunningham Quill Architects
Ehrenkrantz Eckstut & Kuhn (now Perkins Eastman)
Santiago Calatrava (Downtown Design Partnership)
William McDonough + Partners
The Yazdani Studio of CannonDesign
Gensler – Global
WXY Studio
OWP/P (now CannonDesign)
SMG (Space Matrix Group)
BLINK Design Group

Goettsch Partners
Herman Miller, Inc.
Withee Malcolm Architects (now BSB Design)
Helmut Jahn
SOM - Skidmore Owings & Merrill
KSP – Krueck Sexton Partners
DS+R – Diller Scofidio + Renfro
Gallagher & Associates
Trahan Architects
RIOS
CO Architects
BAMO
HILTI Group USA
Berliner Architects
Kelly & Stone Architects
DIALOG
Abramson Architects (now Perkins & Will)
Frida Escobedo Studio NYC
Mallol Arquitectos – Panama
Sweeney Co. Art Advisors
Olson Kundig (Chicago)
Leong Leong
Rutherford + Chekene
Robert Young Architects NYC
SPARC
Confidential M&A Clients

The Ensemble

Strategy By Design brings together a curated ensemble of practitioners with practice-based experience, whose perspectives intersect across strategy and creation of value through leadership, positioning, opportunity, ownership, transformation, and continuity.

We work both together and independently, bringing diverse perspectives, intelligence, expertise, and relationships to each engagement — with intention and tangible results.

We measure success by what endures: clarity, continuity, and confidence in those who lead into the future.

Marjanne Pearson

Jacob Reidel

Teena Videriksen-Yazdani